Wilkinson Christmas 2011 campaign
Creating unique, relevant and engaging Christmas campaigns that knit the whole brand experience together, from POS to packaging, surface design to products, in store theatre and gift guides is a key part of our offering.
For this year’s campaign, ‘All the way to Christmas Day’, we took our inspiration from the long list of ‘to do’s’ that customers make in preparation for Christmas.
Our focus was to position Wilkinson as the place on the high street to get everything they need for the big day.
The campaign was developed to communicate Christmas gifts, but also to drive awareness and purchasing of the essentials like tin foil, through to everything you need for the home and the finishing touches such as decorations to make your Christmas extra special.
We developed a suite of icons and graphical devices to communicate range and created a strapline that injected warmth and humour to the campaign for example “Just add… Dad’s dance moves”
The campaign’s distinctive look and feel was carried through into the catalogue, along with ideas and ‘festive knowhow’ tips.
Launch of Glow, Winter edition
We’ve loved working with the team at PZ Cussons Beauty on the Winter edition of Glow magazine.
From backstage beauty reports, to fashion and this year’s most wanted Christmas gifts, we’ve created a hard working piece of editorial that’s packed with ideas and inspiration from the iconic Charles Worthington, St.Tropez and Sanctuary Spa brands.
As a team of women who lap up the latest launches from the beauty market, we’ve relished the opportunity to bring the expertise and results to life for market-leading new product development, such as Sanctuary 30 Day Youth Revolution and Charles Worthington Salon At Home Straight & Smooth.
You can read Glow by clicking on the link below.
http://www.charlesworthington.com/news/2011/nov/charles-worthington-glow-magazine-winter-2011
New Brand Launches…
PosturePlast
Posture is widely accepted to be the main cause of lower back pain. PosturePlast has been developed by an osteopath and is a drug free solution that helps relieve existing pain while correcting posture, so back problems are much less likely to recur. This double effect makes PosturePlast unique.
PosturePlast is an X- shaped plaster, encompassing flexible struts, which control movement and keep the back in the optimum Safe Zone. PosturePlast uses Active Back Control to correct posture – easing existing lower back pain and preventing further occurrences. PosturePlast’s design takes the complex lace pattern of taping and delivers all the benefits in an authentic, innovative and patented one-piece solution.
Adam Dallison, a registered medical practitioner with the General Osteopathic Council and the British Osteopathic Association, was inspired to develop this new solution from his experience with patients from all walks of life, seeing similar scenarios and symptoms time after time caused by bad posture.
“Jupiter have taken my ideas and concept from scratch and turned PosturePlast into a finished consumer branded product, which has been very well received by consumers, healthcare professionals and retailers. Expert help from them all the way with all aspects of design, PR and web based activity, as well as being honest, reliable, and fun to work with.” Adam Dallison.
http://www.postureplast.co.uk
1 in 2 households in the UK own a pet and delivering great value, range and expertise to pet owners is a key part of the Wilkinson offering.
We’ve redesigned the pet category in order to drive awareness and sales of the range, which includes a wide range of food and accessories for dogs, cats, small animals, fish, reptiles and even chickens.
The look and feel has great presence and a touch of Wilkinson quirkiness, using real pets and owners to communicate their relationships and personalities. The approach spans POS, on-shelf merchandising, packaging together with an online and social media presence.
Springtime saw several Bank holidays, a royal wedding and Easter.
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Dobbies was established in 1865 in Scotland as a seeds business. It evolved into a retail garden centre business of 25 sites, approximately half of which are in Scotland, where it is a household name.
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