Broad Stripe Butchers goes live
Meat, glorious meat
Want to get a look at our latest big branding exercise? broadstripebutchers.co.uk is now live for all the world to see. You can even buy yourself a nice fillet steak while you’re there.
Our relationship with the client, Fairfax Meadow, goes back about a year. They’re the people who supply the likes of Gordon Ramsay and the Mandarin Oriental, and what they don’t know about meat isn’t worth knowing.
When they approached us looking for a way to make their wares available to the public, we wanted to trade on their wonderful expertise and heritage. We created a brand “Broad Stripe Butchers” with a story to tell, and rolled it out across everything from their online shop to the boxes customers’ meat arrives in. The entire process was a labour of love that saw creative director Steve take up embroidery and devout vegetarian Kate teach herself how to write convincingly about the taste of meat.
Our client is delighted with the brand and the website: “The whole team at Jupiter have put a lot of hard work in and I’ve been amazed by how committed they’ve been to getting things just right.”
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