Christmas in Paris

Christmas comes but once a year, unless you work at Jupiter. For lots of us, it’s Christmas all year – we start work on concepts for Boots Christmas Gift Guide and in-store material way back in January. To make sure we don’t get all tinselled-out, we like to go off and find festive inspiration in new places.

In December, Sally and I went to Paris to see how the retailers do it there. We had a lovely time, but more importantly we took a stack of photos and came back positively sparkling with ideas. You’ll see the results around November…

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