Every marketing proposition must be grounded by its audience needs so understanding social trends is a vital component in planning successful brands and their collateral. The Office of National Statistics has just released its latest report on the state of British society and provides a reliable barometer of what Jupiter sees as an increasingly caring, value-centric population. We are experts at taking information from many sources and understanding what it means for our clients and their business.
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It’s true, we’ll do anything to get on TV, that’s why Lorna J, Clare and Ali dressed up as Robin Hood to help the newly re-launched Nottingham Building Society to set a new world record.
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Nottingham Building Society and Nottingham Property Services today unveiled the result of their radical rebrand, the outcome of a 22-agency pitch process that was won by Jupiter Creative, in August 2006.
The re-brand brought together the building society and estate agency divisions under the banner ‘The Nottingham’, for the first time integrating the brand across advertising, branch interiors, customer literature and uniforms.
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American computer scientist Joseph Licklider. In 1962 he wrote a series of memo’s describing a global network of computers.
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