Comments on: Nottingham Building Society in radical rebrand

By: Jo Migoshe

Jo Migoshe — Tue, 15 Dec 2009 14:21:29 +0000

Its like really nice

By: ric bell

ric bell — Wed, 13 Jun 2007 11:18:11 +0000

brilliant job, brings the whole thing bang up to date. the choice of type hints at heritage and makes it look more established than the previous logo. the speech mark / page divider is an intresting device im sure can be put to more use too. good job guys.

By: Sarah M

Sarah M — Wed, 25 Apr 2007 12:15:37 +0000

Great work Jupiter. I know you’ve worked hard on this and it looks fab. Will be off to Notts to have a look v soon. Best wishes, Sarah x

By: Mark Shaw

Mark Shaw — Wed, 25 Apr 2007 01:17:18 +0000

I can say this because I wasn’t personally involved on this re-brand. I think the whole design solution (including the strong new colours and fab Robin Hood, great photography, excellent copy, expert layout and simple but strong concepts) reveals the building society to be the best choice for local people. It’s refreshing to see a well controlled brand on the high street that is also bursting with life and energy, and still draws on its traditional roots.

By: Nathan

Nathan — Tue, 24 Apr 2007 11:33:29 +0000

Thanks Steve, your input was welcomed by all the team. We discovered the value that was already in the company but hidden: we had to bring it out in a clear, engageing way using solid brand planning and effective creative ideas. Early reports are the rebrand is hugely successful both in terms of brand perception and commercial results.

By: Steve

Steve — Wed, 18 Apr 2007 11:39:54 +0000

What a transformation, suddenly they have so much more value!