Archive for August, 2007

Retailing on the sofa

Posted in Know how by Nathan on August 30th, 2007

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I just found details of a new piece of research that gives a new insight in to the current boom in catalogue effectiveness released by Experian, the data specialists. Some people pointing to the demise of the catalogue have ignored the simple pleasure of browsing a catalogue with a cup of tea in hand and credit card by your side.

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Just words..?

Posted in Know how by Michelle on August 28th, 2007

Words count. As a brand, speaking consistently and relevantly with one voice, using carefully devised words and chosen phrases across every channel that touches your audience is critical.

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Introducing…

Posted in Latest news by Andy on August 15th, 2007

Claire

We’ve just a added few more faces to the people page. Say hello to Jane, Jo, Niall, Claire, Jam, Laura, Paul, Kelli, Patrick and Suzanne.

A totally gorgeous event

Posted in Latest news by Kellie on August 3rd, 2007

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Raising awareness of women’s health issues is a key priority for Boots. In order to raise funds for Breast Cancer Care and the Eve Appeal, which funds research into ovarian cancer, the Boots Be Gorgeous Ball was created.

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