Jupiter comes up trumps with a dynamic rebrand
Here at Jupiter, we were delighted to win a competitive, 6-way pitch to carry out a rebrand for two of the UK’s leading healthcare contract sales organisations (CSOs). Ashfield Healthcare and In2Focus have recently merged to create Ashfield In2focus. Our brief was to create a striking new identity following the merger, and to get Ashfield In2Focus people firing on all cylinders by bringing that identity to life in the workplace.
Rebranding an organisation demands a whole host of new materials, from high profile advertising, to the fine detail of stationery. We also created specially designed internal communications, like a brand values booklet, to communicate the personality of Ashfield In2Focus to head office teams. And talking of head office, the Ashfield In2Focus building got the rebrand treatment too, with new wall-sized graphic panels and images.
Jayne Mayled, managing director at Jupiter said, “Ashfield In2focus gave us a great brief and we’re delighted that the final result has had such impact in the organisation.”
Andy Holgate, business unit director, at Ashfied In2Focus said, “The decision about which agency to appoint was business critical. There was a lot of emotion and loyalty to the old identities. So the new brand image and identity had to be fresh, but strong enough to carry the hopes and aspirations of the new team. Jupiter more than came up trumps. Not only have the designs absolutely met the brief, the implementation has been very strong too. We are very happy with our decision.”
To talk about what we could do for your business, get in touch with Michelle or Niall.
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