Boots Christmas Gift Guide hits stores
Every year we take on the challenge of producing Boots Christmas Gift Guide, and over 6 million copies of this year’s guide have just hit stores across the country. It’s a year-round project, involving every area of our business – from designers to copywriters, and account management to artwork.
The Christmas season is a critical time for Boots, so the guide has to capture customers’ imaginations early on. It has to clearly communicate the wide range of products on offer, while driving sales by encouraging customers to plan and shop for gifts early, in the run up to Christmas
Go ahead – pop in store and pick up a copy. You never know, you might end up doing some early Christmas shopping!
[...] Kellie wrote a fantastic post today on “Boots Christmas Gift Guide hits stores”Here’s ONLY a quick extractEvery year we take on the challenge of producing Boots Christmas Gift Guide, and over 6 million copies of this year’s guide have just hit stores across the country. It’sa year-round project, involving every area of our business – from … [...]