Bringing mums to Boots
The Boots Baby & You autumn/winter 2007 catalogue is now available in stores. And its new and improved pages are easier to navigate than ever before.
We’ve worked on the guide for the past few years, but this time it’s a little different. It’s over 200 pages long, and the advice and information (which used to be a whole section at the front), is now dotted around throughout the guide. This change of style meant an entirely new product-led design and revised pagination that makes the guide easy to navigate and refer to time and time again.
The guide also helps to support Boots online offering. Plus it raises awareness and encourages people to sign up to Parenting Club, Boots Direct and Advantage Card offers.
We loved working on the project. It gave us a real opportunity to test some new ideas and make the catalogue work really hard. Take a look for yourself – pick one up in any Boots store.
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