Boots new pride and joy delivered by Jupiter
Boots Baby + You is one of Boots‘ key consumer publications, helping to connect the store environment to the Boots website and offering essential information across baby healthcare and motherhood topics.
The latest edition was created with the direct input of mums-to-be via detailed research groups.
By spending the time to test out our ideas and insights directly with the target audience we were able to get the perfect balance for the content of product choice and expert information and advice.
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