Who’s for tennis?

Now, I really dislike Wimbledon and everything to do with it, I don’t like tennis, particularly watching someone else playing it. I try my best to avoid hearing about it during these two weeks every year and turn off the TV when it comes on.

I do however quite like this advertising for the Estoril Open in Portugal earlier this year.

It was done by Partners for Lagos Sport and reminds me a bit of the Adidas “Impact” campaign posters for the Rugby World Cup with its depiction of raw energy and passion. I love the way the dust has been kicked up to the point where even the logo is slightly covered and you can’t distinguish the rest of their environment. I like the determination on the players’ faces and the sense of speed in their movements.

So maybe I don’t hate everything to do with tennis.

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