Comments on: The home of family value: a new-look brand unveiled for Wilkinson

By: will

will — Sun, 12 Sep 2010 14:53:48 +0000

though i love wilkos i find it has lost its family atmosphere
and its main concern is money money money.
the customer consideration comes last ie we are not allowed baskets but have to use them dreadful trolleys baskets on wheels which are an accident waiting to happen who do i sue i ifi have an accident the store or customer who is usng them
get rid of the wheely baskets and the so called express tills

By: sam

sam — Thu, 18 Mar 2010 19:26:40 +0000

new branding is great,

By: Ann

Ann — Sun, 22 Nov 2009 21:27:47 +0000

A New Look and Feel is comming to the Shrewsbury In Feb 2010

By: ethan

ethan — Mon, 14 Sep 2009 13:45:33 +0000

i love wilkos

By: ollie

ollie — Sun, 09 Aug 2009 08:25:31 +0000

The Epsom store has just reopened and i think it looks very smart. The store feels fare more spacious and i like how they have opened up the upstairs window allowing natural light into the first floor.

By: wilko

wilko — Sat, 01 Aug 2009 21:22:08 +0000

I work at a smaller wilkos in the manchester area and we have not had this new look yet, cant wait as I do think it looks great and not as dated as the one we have now.

By: Gavin Rielly

Gavin Rielly — Fri, 31 Jul 2009 18:26:45 +0000

The Wolverhampton store will be a look and feel store soon it is just being redeveloped at the mo.

By: Stewie

Stewie — Thu, 18 Jun 2009 22:29:01 +0000

The leicester store is much much nicer now that it is done the express tills are nicer and the new look bags are better than the tacky mining yellow ones

<3 wilkos

By: James Witty

James Witty — Thu, 16 Apr 2009 17:09:00 +0000

this new branding is great, can’t wait for it to be rolled out across the whole wilkinson estate

By: James Warfield

James Warfield — Tue, 31 Mar 2009 13:19:21 +0000

I think this is a real improvement for Wilko’s, a huge step forward possibly. It makes them look like a modern shop, sitting comfortably alongside the likes of Ikea, Tesco or SimplyFood (mini-M&S). There are 100’s of stores across the UK screaming out for this.

I think the choice of Leicester as a test store is strange. Surely somewhere on a high street would have given it a more interesting test?

I’m intrigued to see if it increases revenue.

By: Abigail Hart

Abigail Hart — Mon, 19 Jan 2009 18:20:43 +0000

Wow! What i personally predicted would be the next high street shop to fall to the feet of the credit crunch, has now seriously made me reconsider my feelings towards the forgotten and familiar Wilko’s!

A very clever and subtle change in the colour scheme has freshened up the dated look of a shop that until now looked lost on the modern high street. It is the new clean typography used in the logo that has made the biggest impact, what a change from the previous ugly and chunky logo, lets hope that all the shops take on this great redesign- SOON!

By: AJ

AJ — Wed, 14 Jan 2009 16:59:10 +0000

I LOVE this!!!! I am in the US but am familiar with Wilko. This new look is very sleek for their stores and reminds me some what of out Target stores in the US with the use of red and the more upmarket image while still delivering value.

The redesign of the new logo is great. The previous one (still in use on their website) is very dated and clunky.

When will this brand identity spread to their website? That is of course one of the quickest ways in which they can start to communicate the upgraded brand identity to a large audience who most likely are loyal shoppers who visit their site frequently.