Creativity that sparkles
Studio Edge is an exciting new brand, specialising in contemporary jewellery design. We’ve been working with their team to develop a brand tone of voice and content for their exclusive online shop.
The ultimate boutique for individuals who have a clear sense of style, Studio Edge is a showcase for inspired contemporary jewellery. With collections by some of the most talented designers, it offers a wide range of truly exquisite jewellery that you won’t find elsewhere.
It’s been exciting to bring Studio Edge’s unique offering to life through language. Our starting point was to get close to the brand and the team behind it, interpreting the personality of Studio Edge and focusing on how it stands out from it’s competitors.
We then captured and explored our own experiences of choosing and buying jewellery in order to develop insights and ideas. Armed with these insights, we’ve created a tone of voice that succeeds in communicating all that’s special, innovative and desirable about the brand, in a chic and modern way that we’re sure will connect with women.
We’ve been hugely impressed by the talent of the Studio Edge designers. Their attention to detail is second to none. What’s been fascinating for us as a creative team is to have seen the journey that each individual piece goes through - from the initial inspiration on paper through to the finished result, all beautifully packaged and delivered directly to your door.
The website is now live, so go ahead and visit www.studioedge.co.uk
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