Age Concern
It’s important to us that we give back to our community and the causes we believe in. Our team loves using their skill and experience within the not-for-profit sector. That’s why were delighted to be approached by the Age Concern South Staffordshire team recently.
With an ever ageing population and the squeeze on our nation’s resources, Age Concern’s mission to promote the wellbeing of all older people and make life a fulfilling and enjoyable experience impacts on us all, our families and communities.
Age Concern South Staffordshire is the largest voluntary sector provider of social care in the south of the county.
The executive team invited us to spend some time with them, where they shared their challenges, opportunities and their focus areas in order to reach out and positively impact on more older people in the area.
We created a suggested approach for future marketing and communications, with insights and ideas for how to reach out to existing and new end users, their families, friends, volunteers and fundraisers.
Our aim was to help them kick start activities that would be simple, reach out to people in a more emotionally engaging way to raise awareness and increase the number of older people that could benefit from what’s on offer.
“Personalisation of social care will mean that our client group will be able to pick and choose the services they want from a provider of their choice. It is therefore essential for us to develop a bolder approach to marketing to ensure that older people, their families and carers are aware of how Age Concern South Staffordshire can help them. The assistance from Jupiter has helped us to develop new ideas about how this may be achieved”.
Nick Maslen Chief Executive
0 comments