Not us but the planet. The word caught my eye on Yahoo’s news page yesterday and I read the opening sentence. ‘Small moons are acting as shepherds using their gravity to herd dust and boulders in Jupiter’s faint rings, NASA scientists reported on Tuesday’. Is it me or is that just beautifully poetic?
Language is powerful. I’ve seen first hand what happens when you change language and the result is changed behaviour. Take a simple word like ’staff’. When an organisation with 50,000 of them decided to call them ‘our people’, shift happened. Staff are a commodity, a mass of resource, usually subordinate.
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There’s oodles of research proving that organisations perform better when they’re clear about where they’re going and what they stand for. It’s also a fact that people are more energetic, committed and motivated when they understand how they are making a difference to their organisation.
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