Over the last few weeks, 3 locations across the UK have seen the opening of new-look Wilkinson stores, part of a striking new brand we’ve created for the high street retailer.

In Surrey’s Walton-on-Thames, Leicester’s Lee Circle and Sheffield’s Haymarket, the public are now experiencing a great new shopping environment that’s still brilliant value for money – Wilkinson’s key promise to its customers. These pilot stores are the first of what will ultimately be a nationwide rollout of a new brand we’re incredibly proud to have created.

In partnership with Wilkinson, we’ve entirely remodelled the brand’s look and feel – including their corporate logo, in-store signage, internal communications, point of sale material and tone of voice. We’ve even designed their new staff uniforms.

At the heart of all of our work was the Wilkinson customer. From stronger store window messaging to clearer shelf-edge strips and high-level store navigation, the enjoyable new shopping experience we’ve created reinforces the personality of the Wilkinson brand at every stage of the customer journey.

To introduce the new Wilkinson brand to the store’s surrounding areas in the run-up to their opening, we developed a campaign that included external advertising in local newspapers, and on bus stops, telephone booths, billboards and local radio. The campaign was based on the strapline ‘brand new look, same great value’ to reassure shoppers of the great value they’d still find in their local Wilkinson.  Now open, the stores’ new look and feel has been warmly received with excellent results so far.

With lots of stores still to open, the new Wilkinson brand is really just getting started, so look out for your local new-look store. When you do visit, we’d love to hear what you think, so drop us an email.