Wilkinson recently launched a new internal charity initiative as part of their continuing CSR commitment. The scheme will help raise money for a different charity each year, whilst at the same time offer Wilkinson some amazing insight into what its team members think about the quality of its products.

Penny for your thoughts allows staff members to give their honest opinion and review the entire range of Wilkinson products. For each team member product review or thought Wilkinson will donate 1p to its chosen charity. This year’s charity is the Children’s Hospices UK, an amazing charity helping support children and their families dealing with long-term illness.

By creating a very simple, easy to use website, we have given Wilkinson an online portal to not only gain valuable feedback from its own staff on the quality of products it sells, but also help to support a range of local and national charities at the same time.

As an additional thank you for sharing their thoughts, each month Wilkinson are choosing one lucky team member who has left feedback and rewarding them with a £50 voucher.

You may remember earlier this year we created a new brand called Heart of Gold for a local rapeseed oil producer. Since the launch of the new brand and website in April interest in the new 100% homegrown cold pressed rapeseed oil has grown dramatically and we are now pleased to announce its arrival on supermarket shelves.

Bottles can be found in over 40 regional Tesco stores, around 70 Lincolnshire Co-Op stores, as well as 60 regional farm shops and delicatessens.

We are all really pleased with the success of the product so far and look forward to eventually seeing it in stores all over the country.

For the launch of their new Home product range, Wilkinson briefed us to come up with a brand new, interactive concept to inspire customers and drive online sales.

Our solution was a new interactive room designer feature that transforms the customer into the role of interior designer, giving them the tools to create and design their very own style of room.

Our room designer lets the customer choose from over 300 new products, and lets them visualise how a room might look with specific paint or wall paper, fabrics and furniture. Customers can also save their designs, send them to friends and family, and buy directly from the site.

We’ve been working with the team at Thorntons on a new range of gourmet chocolate bars, part of a wider project involving lots of branding work to enhance the entire Thorntons experience – from advertising, to store, to chocolate bar.

The aim is to introduce Thorntons to a whole new audience, by placing the emphasis firmly on their unparalleled expertise in chocolate and the talent of their in-house chocolatiers.

Unsurprisingly, our copywriters were excited at the prospect of using language to communicate the personality of this new, premium range, structuring the message hierarchy, and writing the pack copy too. The bars are made with cocoa beans carefully selected from all around the globe, giving chocolate aficionados the opportunity to weigh up the delights of single origin bars from Belgium, Mexico and Tanzania amongst other places. Each bar has its own tale to tell, with flavour notes specific to its region.

This is just the latest of our copywriting projects for Thorntons. Last year, we worked on pack copy for the relaunch of their famous Continental range – one of a number of projects that attributed to an increase in pre-tax profits of 19.6%, up to £8.5million.

The new gourmet collection is a real step-change for the much-loved brand. We’re sure it will connect Thorntons with a new group of consumers, and lead to even bigger success for in the future. Look out for the range in store now.