
Boots has a fleet of over 1,000 LGVs and trailers, distributing to 1,500 stores across the UK and Ireland from head office in Nottingham. We were asked by Boots to rethink the branding of the fleet in order to maximise their marketing potential.
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Have a look at the beautiful work of Emma Hack, an Australian who taught herself to paint.
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There’s a growing trend for consumers to mix old with the new, to scout out the best bargains in second hand shops and then team it with the latest cutting edge fashion item.
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It struck me the other day that a certain retailer I visited must be losing thousands of potential sales opportunities, simply by not rephrasing a question that they ask every single customer:
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