I just found details of a new piece of research that gives a new insight in to the current boom in catalogue effectiveness released by Experian, the data specialists. Some people pointing to the demise of the catalogue have ignored the simple pleasure of browsing a catalogue with a cup of tea in hand and credit card by your side.
In light of a changing social and political landscape education marketing is evolving more rapidly than almost any other sector. Grounded by the principles of discovery and research, universities now operate in a consumer-led, commercially minded market unthinkable 20 years ago.
In our quest to find new insights for clients and identify new consumer trends we recently attended Channel 4’s Taste festival in Birmingham.
Every marketing proposition must be grounded by its audience needs so understanding social trends is a vital component in planning successful brands and their collateral. The Office of National Statistics has just released its latest report on the state of British society and provides a reliable barometer of what Jupiter sees as an increasingly caring, value-centric population. We are experts at taking information from many sources and understanding what it means for our clients and their business.
Nottingham Building Society and Nottingham Property Services today unveiled the result of their radical rebrand, the outcome of a 22-agency pitch process that was won by Jupiter Creative, in August 2006.
The re-brand brought together the building society and estate agency divisions under the banner ‘The Nottingham’, for the first time integrating the brand across advertising, branch interiors, customer literature and uniforms.
American computer scientist Joseph Licklider. In 1962 he wrote a series of memo’s describing a global network of computers.
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