Its not often that you find yourself being driven around the grounds of a luxurious country house hotel in a golf cart. The scale of the project we had undertaken probably hit home when I was sitting next to the porter at Stapleford Park that night. Or maybe it was when I was chasing a baby gibbon around Twycross Zoo or it could have been when I helped manoeuvre a brand new Harley Davidson out of a van at Sudbury Hall. These last three months have been rather interesting.
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Free from the pressure of kids and work, and with time and money to play with, this important group of consumers is set to become increasingly influential in the world of design.
The number of 65-74 year olds will increase by 28% in the next 10 years and by 2020, half of the UK adult population will be over 50.
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There’s a growing trend for consumers to mix old with the new, to scout out the best bargains in second hand shops and then team it with the latest cutting edge fashion item.
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It struck me the other day that a certain retailer I visited must be losing thousands of potential sales opportunities, simply by not rephrasing a question that they ask every single customer:
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We’re lucky enough to work in a beautiful building right in the middle of Ruddington. So when it came to our 2008 calendar, we thought it was about time we let the manor take centre stage.
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I just found details of a new piece of research that gives a new insight in to the current boom in catalogue effectiveness released by Experian, the data specialists. Some people pointing to the demise of the catalogue have ignored the simple pleasure of browsing a catalogue with a cup of tea in hand and credit card by your side.
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