Nearly new is now
There’s a growing trend for consumers to mix old with the new, to scout out the best bargains in second hand shops and then team it with the latest cutting edge fashion item.
Questions, questions, questions…
It struck me the other day that a certain retailer I visited must be losing thousands of potential sales opportunities, simply by not rephrasing a question that they ask every single customer:
A calendar of creativity
We’re lucky enough to work in a beautiful building right in the middle of Ruddington. So when it came to our 2008 calendar, we thought it was about time we let the manor take centre stage.
Retailing on the sofa
I just found details of a new piece of research that gives a new insight in to the current boom in catalogue effectiveness released by Experian, the data specialists. Some people pointing to the demise of the catalogue have ignored the simple pleasure of browsing a catalogue with a cup of tea in hand and credit card by your side.
You are currently enjoying the Know how category.
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