We’re very big on creativity at Jupiter, using it to transform brands and plan fabulous communications. That’s why qualified nutritional therapist, Vicky Hall (aka The Food Consultant) is advising the team at Jupiter on how to eat to boost our creativity.
In light of a changing social and political landscape education marketing is evolving more rapidly than almost any other sector. Grounded by the principles of discovery and research, universities now operate in a consumer-led, commercially minded market unthinkable 20 years ago.
In our quest to find new insights for clients and identify new consumer trends we recently attended Channel 4’s Taste festival in Birmingham.
Kate Moss and the launch of her new clothing line via Top Shop has caused a flurry of media coverage worldwide - not to mention thousands of eager females queuing for a slice of her infamous look.
Every marketing proposition must be grounded by its audience needs so understanding social trends is a vital component in planning successful brands and their collateral. The Office of National Statistics has just released its latest report on the state of British society and provides a reliable barometer of what Jupiter sees as an increasingly caring, value-centric population. We are experts at taking information from many sources and understanding what it means for our clients and their business.
You are currently enjoying the Know how category.
0 Comments