The power of language

Posted in Know how by Jayne on March 13th, 2007

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Language is powerful. I’ve seen first hand what happens when you change language and the result is changed behaviour. Take a simple word like ’staff’. When an organisation with 50,000 of them decided to call them ‘our people’, shift happened. Staff are a commodity, a mass of resource, usually subordinate.

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What’s your story?

Posted in Know how by Jayne on February 1st, 2007

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There’s oodles of research proving that organisations perform better when they’re clear about where they’re going and what they stand for. It’s also a fact that people are more energetic, committed and motivated when they understand how they are making a difference to their organisation.

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