New Wilkinson catalogue launched
The Autumn/Winter 2010 catalogue has just hit stores and is also available online.
New Wilkinson own brand toy range launched
We’ve created a new identity and packaging for Wilkinson own brand toy range.
New Wilkinson own brand stationery range hits the shelves
Our challenge was to inject personality and inspiration into a new range of own brand stationery products.
Mary Portas finds Wilkinson taking value shopping to the next level
As published in Telegraph Magazine, Saturday September 11th 2010.
As ever in life, one man’s loss is another’s gain. And while I’ve mourned the disappearance of Woolworths from our high streets (when a store that big closes, it’s the retail equivalent of having a front tooth extracted), I’ve also been acutely aware of the vultures that have circled overhead, picking off the bargain-price unit, redundant staff – and of course the shoppers. The 99p Shops and Poundlands piled in first, recognising that their profiles were probably closest to Woolies. But recently, as retail analysts have observed, the brand that stands to benefit the most from Woolworths’ demise is Wilkinson. Already a fixture in the North and Midlands, Wilkinson has opened 17 new stores in the past year alone, and delivered commendable profit growth of 120 per cent. Sounds like a business that’s going places.
Heart of Gold – The birth of a brand
The Mail on Sunday yesterday featured a piece about the Heart of Gold brand.
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