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	<title>Jupiter Creative news</title>
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		<title>New Wilkinson garden &amp; home catalogue (Spring/Summer 2012)</title>
		<link>http://www.jupitercreative.co.uk/blog/2012/05/03/new-wilkinson-home-garden-catalogue-springsummer-2012-4/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2012/05/03/new-wilkinson-home-garden-catalogue-springsummer-2012-4/#comments</comments>
		<pubDate>Thu, 03 May 2012 13:28:02 +0000</pubDate>
		<dc:creator>Nedu</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=1120</guid>
		<description><![CDATA[
With over 3000 new products to communicate, our approach to the biggest ever Wilkinson garden &#38; home catalogue was to focus on bringing the fantastic products to life.
We’ve used warm language with a more editorial approach to engage customers with what’s new, along with giving advice and tips for having a great summer, be it [...]]]></description>
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		<title>Style IQ: Launch of a new and exclusive range of fashion accessories for Boots</title>
		<link>http://www.jupitercreative.co.uk/blog/2012/05/03/style-iq-launch-of-a-new-and-exclusive-range-of-fashion-accessories-for-boots/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2012/05/03/style-iq-launch-of-a-new-and-exclusive-range-of-fashion-accessories-for-boots/#comments</comments>
		<pubDate>Thu, 03 May 2012 13:27:14 +0000</pubDate>
		<dc:creator>Nedu</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=1151</guid>
		<description><![CDATA[
Jupiter have been delighted to work closely with QVS Global UK – a leading accessories manufacturer in the UK, to develop an exclusive range of fashion accessories for Boots. The range was inspired by some of the backstage tricks that the fashion industry use to get the best look from any outfit. Using eye catching [...]]]></description>
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		<title>Wilkinson Christmas 2011 campaign</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/12/19/wilkinson-christmas-2011-campaign/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/12/19/wilkinson-christmas-2011-campaign/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 13:16:26 +0000</pubDate>
		<dc:creator>Harvey</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=1062</guid>
		<description><![CDATA[Wilkinson Christmas 2011 campaign
 
Creating unique, relevant and engaging Christmas campaigns that knit the whole brand experience together, from POS to packaging,  surface design to products, in store theatre and gift guides is a key part of our offering.  
 
For this year’s campaign,  ‘All the way to Christmas Day’, we took our inspiration from the long [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Launch of Glow</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/12/16/launch-of-glow/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/12/16/launch-of-glow/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 12:32:20 +0000</pubDate>
		<dc:creator>Harvey</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=1021</guid>
		<description><![CDATA[Launch of Glow, Winter edition

We’ve loved working with the team at PZ Cussons Beauty on the Winter edition of Glow magazine.
From backstage beauty reports, to fashion and this year’s most wanted Christmas gifts,  we’ve created a hard working piece of editorial that’s packed with ideas and inspiration  from the iconic Charles Worthington, St.Tropez and Sanctuary [...]]]></description>
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		<title>Launch of a New Brand</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/11/28/launch-of-a-new-brand/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/11/28/launch-of-a-new-brand/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 12:25:34 +0000</pubDate>
		<dc:creator>Nedu</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Postureplast]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=997</guid>
		<description><![CDATA[New Brand Launches&#8230;
Posture is widely accepted to be the main cause of lower back pain. PosturePlast has been developed by an osteopath and is a drug free solution that helps relieve existing pain while correcting posture, so back problems are much less likely to recur. This double effect makes PosturePlast unique.
PosturePlast is an X- shaped [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Wilkinson pet category</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/08/09/new-wilkinson-pet-category-2/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/08/09/new-wilkinson-pet-category-2/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 15:37:43 +0000</pubDate>
		<dc:creator>Harvey</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=988</guid>
		<description><![CDATA[
1 in 2 households in the UK own a pet and delivering great value, range and expertise to pet owners is a key part of the Wilkinson offering.
 
We’ve redesigned the pet category in order to drive awareness and sales of the range, which includes a wide range of food and accessories for dogs, cats, small [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wilkinson Spring 2011 campaign</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/06/29/wilkinson-spring-2011-campaign/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/06/29/wilkinson-spring-2011-campaign/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:17:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=857</guid>
		<description><![CDATA[
Springtime saw several Bank holidays, a royal wedding and Easter.
We created an integrated through-the-line campaign to capture the optimism of Spring and to embrace the opportunities that this season gave consumers to enjoy time together with friends and family.

We created a campaign based around ‘getting together’,  a communications concept that had to transcend every [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dobbies Garden Centres</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/06/29/dobbies-garden-centres/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/06/29/dobbies-garden-centres/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:16:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=855</guid>
		<description><![CDATA[
Dobbies was established in 1865 in Scotland as a seeds business. It evolved into a retail garden centre business of 25 sites, approximately half of which are in Scotland, where it is a household name.
We were approached by Dobbies in order to create a new identity for Dobbies Essentials – a value range of gardening [...]]]></description>
		<wfw:commentRss>http://www.jupitercreative.co.uk/blog/2011/06/29/dobbies-garden-centres/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>St. Tropez</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/06/29/st-tropez/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/06/29/st-tropez/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:16:43 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=859</guid>
		<description><![CDATA[
This iconic brand is synonymous with all things glamorous and 15 years after its launch, is still the self tan treatment market leader.
In order to stay ahead, the range is constantly evolving through new technologies and formulations &#8211; extending from self tanning, gradual tanning, preparation, maintenance and into skin finishing products.

We&#8217;ve worked with the St.Tropez [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wickes</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/06/29/wickes/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/06/29/wickes/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:16:35 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=851</guid>
		<description><![CDATA[
The Wickes brand offers straightforward, professional, own brand products and advice to UK tradesman and serious DIY’ers.
With increasing competition from the trade merchants and DIY stores, we worked closely with the Wickes team to develop this successful and iconic catalogue in order to drive trade appeal.
We crafted new thinking around content and messaging and created [...]]]></description>
		<wfw:commentRss>http://www.jupitercreative.co.uk/blog/2011/06/29/wickes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding on the move</title>
		<link>http://www.jupitercreative.co.uk/blog/2011/01/17/branding-on-the-move/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2011/01/17/branding-on-the-move/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 17:02:54 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=835</guid>
		<description><![CDATA[
In partnership with Wilkinson, we’ve entirely remodelled the brand’s look and feel through every channel.
To support the successful roll out of the new Wilkinson branding across over 130 of their stores, we&#8217;ve created a new approach to the look and feel of their fleet of lorries.
The fleet is a key part of the brand’s communication [...]]]></description>
		<wfw:commentRss>http://www.jupitercreative.co.uk/blog/2011/01/17/branding-on-the-move/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>A fresh new approach to the Wilkinson value range</title>
		<link>http://www.jupitercreative.co.uk/blog/2010/10/08/a-fresh-new-approach-to-the-wilkinson-value-range/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2010/10/08/a-fresh-new-approach-to-the-wilkinson-value-range/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 09:23:59 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=817</guid>
		<description><![CDATA[
The Wilkinson brand is synonymous with offering families genuine value for money in the heart of their community. As part of the work that we’ve done to refresh this 80 year old family-owned retailer, we’ve created a fresh new approach to the Wilkinson value range.
Our brief was to create a honest, simple and straightforward value [...]]]></description>
		<wfw:commentRss>http://www.jupitercreative.co.uk/blog/2010/10/08/a-fresh-new-approach-to-the-wilkinson-value-range/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New Wilkinson catalogue launched</title>
		<link>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-catalogue-launched/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-catalogue-launched/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 09:23:50 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=796</guid>
		<description><![CDATA[
The Autumn/Winter 2010 catalogue has just hit stores and is also available online.
This is our fourth catalogue for Wilkinson and we&#8217;ve relished working with the team at Wilkinson to create  the biggest and best yet, with over 380 pages and 1000&#8217;s of must have items all at great prices.
The catalogue aims to brings the [...]]]></description>
		<wfw:commentRss>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-catalogue-launched/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New Wilkinson own brand toy range launched</title>
		<link>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-own-brand-toy-range-launched/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-own-brand-toy-range-launched/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 09:22:11 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=794</guid>
		<description><![CDATA[
We&#8217;ve created a new identity and packaging for Wilkinson own brand toy range.
Wilko Play! is a compelling, modern and simple proposition that supports the core Wilkinson brand.  It&#8217;s a range that demonstrates expertise in a crowded marketplace.
We started by introducing clear colour segmentation to aid merchandising and navigation, highlighting that the range includes pre-school, [...]]]></description>
		<wfw:commentRss>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-own-brand-toy-range-launched/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New Wilkinson own brand stationery range hits the shelves</title>
		<link>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-own-brand-stationery-range-hits-the-shelves/</link>
		<comments>http://www.jupitercreative.co.uk/blog/2010/09/20/new-wilkinson-own-brand-stationery-range-hits-the-shelves/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 08:34:55 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.jupitercreative.co.uk/blog/?p=776</guid>
		<description><![CDATA[
Our challenge was to inject personality and inspiration into a new range of own brand stationery products.
We reviewed and translated global trends and audited the UK market to identity gaps and opportunities for differentiation. Our new range of creative themes and concepts target a younger, more fashion-led customer.



]]></description>
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