New Wilkinson own brand stationery range hits the shelves
Our challenge was to inject personality and inspiration into a new range of own brand stationery products.
Mary Portas finds Wilkinson taking value shopping to the next level
As published in Telegraph Magazine, Saturday September 11th 2010.
As ever in life, one man’s loss is another’s gain. And while I’ve mourned the disappearance of Woolworths from our high streets (when a store that big closes, it’s the retail equivalent of having a front tooth extracted), I’ve also been acutely aware of the vultures that have circled overhead, picking off the bargain-price unit, redundant staff – and of course the shoppers. The 99p Shops and Poundlands piled in first, recognising that their profiles were probably closest to Woolies. But recently, as retail analysts have observed, the brand that stands to benefit the most from Woolworths’ demise is Wilkinson. Already a fixture in the North and Midlands, Wilkinson has opened 17 new stores in the past year alone, and delivered commendable profit growth of 120 per cent. Sounds like a business that’s going places.
Heart of Gold – The birth of a brand
The Mail on Sunday yesterday featured a piece about the Heart of Gold brand.
Former Halfords marketer becomes Jupiter non-executive chairman
We’ve appointed former Halfords marketer David Clayton-Smith as a non-executive chairman. Read the full story on The Drum website.
Brand new Wilkinson catalogue
Today sees the launch of the a whole new look and feel for the Wilkinson catalogue.
With over 380 pages and over 3,000 products, the catalogue is an essential tool for showcasing the sheer breadth and depth of range and the amazing value of the products available instore and online.
Catch up on all our latest news.
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