Jupiter | Recent work

Wilkinson

The Wilkinson team approached us to help them tap into a whole new market of potential customers. We took a strategic approach to refreshing and revitalising their image.

The brief that included the creation of a new logo and strapline, new store interiors, brand tone of voice, packaging, fascias and even staff uniforms, bringing the brand well and truly into the
21st century.

Heart of Gold

With the more consumers wanting to eat healthily and buy local produce, our brief was to take a brand new, 100% extra virgin cold pressed rapeseed oil and create a warm and engaging brand that would achieve superior shelf stand out.

We created Heart of Gold, referring to the golden colour of the rapeseed oil and also where it is grown, in the heart of England. We used a unique "love letter" approach to the label and then created a website to tell the brand's story and expand on bringing to life the health benefits.

The Nottingham

We re-branded The Nottingham, combining their property service and building society business to strengthen their offer and positioning in the marketplace.

The Nottingham brand is built on the values of community and heritage with a belief in helping its customers achieve their financial goals.

Rainbows Children's Hospice

We actively take on several not for profit projects throughout the year as a way of giving our skills and time to the communities in which we work and live. We've recently created a new brand identity for Rainbows to enable them to continue to drive support and donations.

This is critical in the lead up to 2010, when a new state-of-the-art wing to the hospice will be launched to look after young adults as well as children from the East Midlands - who are all affected by life-limiting and life-threatening conditions. To find out more about this project read our Rainbows news story.