As the largest gift guide on the high street, the Boots Christmas Gift Guide is one of our most important jobs – a 12-month rolling project for us and a critical part of Boots’ Christmas marketing.
It’s a combination of expert creativity, project management and organisation that gets millions of copies into stores every year. By working closely with our clients (and their clients), we make sure the guide works as a powerful sales tool while staying true to the Boots brand.
Driving sales is critical, but looking for ways to improve efficiency is also important. Last year, we saved our client a six-figure sum simply by investigating different formats and sizes for the guide.