Fairfax Meadow, leading meat suppliers to the UK catering industry were looking to carve out a new market opportunity in online sales. Meaning a whole new brand.
Extensive consumer research told us that people look for two things when shopping for meat – the quality of a traditional butcher’s, with supermarket convenience. We also discovered that a butcher was only granted an apron bearing broad navy stripes when he became a master of his trade. Broad Stripe Butchers was born.
We created a premium-looking online shop with an ‘ask the butcher’ offering expert advice. Target sales doubled at the initial launch, securing an exciting and profitable future for the brand.