After 150 years in business, Nottingham Building Society and Nottingham Property Services needed to transform their market position. The challenge? To propel their brand ahead of their competitors’, in a way that made sense to customers old and new.
Our thorough market and customer research included time spent as staff in their branches, leading to a deep understanding of who they were, and a simple solution. A confusing dual identity became one new brand – The Nottingham.
We developed and managed the relaunch across all internal and external communications and within all 32 of their branches. Customer consideration to purchase is up by 53%, with the number of new accounts opened breaking all records.